Lewis Cooke for Bacardi
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Rum brand Bacardí has appointed Lewis Cooke as its new brand ambassador for the UK
A spokesperson for Bacardí Rums announced that as part of Lewis Cooke’s new role as part of their brand, Lewis Cooke will tell the Bacardi story as well as their products and inventory.
Lewis Cooke said: “I could not be more thrilled to join the team at Bacardí, a brand which I have always admired for its rich history, heritage, and passion. Personally, I’ve always been drawn to outstanding independent bars, so now working with Bacardí, an independent family-run company, it made perfect sense for me.
“I’ve always sought to elevate the drinking experience by providing the best hospitality possible. In my new role, I’m looking forward to working with the new generation of bartenders to share what I know, and give them the knowledge and tools to truly appreciate the beauty and versatility of Bacardí rums”.
Lewis Cooke grew up in Manchester and entered the world of hospitality 12 years ago. Cooke has previously served as head bartender at establishments like Melbourne bars Black Pearl and Byrdi and, more recently, bar manager at Swift.
Marie Peyto, UK and Ireland brand director for Bacardí Rum, added: “We are delighted to welcome Lewis to the team. His worldly experience is going to bring a fresh perspective to how the UK enjoys our range of Bacardí rums. His energy and passion to inspire a new wave of bartenders is exactly why he is the perfect fit for Bacardí.
We can’t wait for this partnership to produce exciting results!
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