Lea Seydoux and Michael Pitt for Rag & Bone
Lea Seydoux and Michael Pitt for Rag & Bone
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American actor Michael Pitt is to front rag & bone‘s first ever men’s campaign for autumn/winter 2013, alongside French actress Léa Seydoux, who will appear in the women’s campaign for the same season.
‘For us, it’s all about using individuals we view as iconic characters and Léa and Michael absolutely represent the spirit of the brand. They’re both genuine, cool people’ said rag & bone’s managing partner, Marcus Wainwright.
The photos were taken by photographer Glen Luchford in NYC, where onlookers got a glimpse of the fashion shots. Pitt even included his own guitar as one of the props. “We parked the car around 42nd Street and Eighth Ave, we set up, and I walked out into the middle of the street and smashed it,” said Pitt. “The people who were walking by loved it!”
Michael Pitt is known in film for his role in Bernardo Bertolucci’s The Dreamers, and in television for his role as Jimmy Darmody in the HBO series Boardwalk Empire.
Pitt’s breakout role as the lover of a transgender rock star in Hedwig and the Angry Inch in 2001 led to supporting roles in Bully and in mainstream Hollywood fare such as Murder by Numbers and The Village, as well as the lead in Bernardo Bertolucci’s The Dreamers.
Pitt next appeared in Asia Argento’s The Heart Is Deceitful Above All Things, and headlined Gus Van Sant’s Last Days, playing a rock star “inspired” by Nirvana frontman, Kurt Cobain. He performed all of the songs, which closely resembled Cobain’s guitar and singing styles. On set, he met Thurston Moore of Sonic Youth, who had been hired by Van Sant to serve as the film’s music consultant. The pair formed a close bond, with Moore writing, “[Gus] wanted me to hang out with Michael and talk about his character, and let him be in character. We ended up spending a lot of time together. My daughter Coco still relates to Michael as Blake from Last Days.”
From its origins in New York in 2002, rag & bone instantaneously distinguished itself by combining their British heritage with directional, modern design. Today, Marcus Wainwright and David Neville’s brand has become synonymous with innately wearable clothing that innovatively melds classic tailoring with an edgy yet understated New York aesthetic.
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