Kartik Aaryan for Lava International

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Lava International signs actor Kartik Aaryan brand ambassador

The Indian phone manufacturer Lava International Ltd. has appointed actor Kartik Aaryan as its brand ambassador.

Kartik Aaryan said, “I am delighted to associate with the home-grown brand that has established itself as a leading Indian end-to-end smartphone company. It is of sheer excitement to see how Lava is bringing technologies that appeal to the youth of the country. My association is based on the resonance of our shared ethos of being ‘Proudly Indian’, and standing apart from the crowd with a unique proposition.”

Mugdh Rajit, head of marketing, sales and distribution strategy for the company, said, “Signing Kartik Aryan is the perfect fit for us, both are challenging the norms of their industries and creating new expectations. His superlative performances have earned him a massive fan following, and our new launches are setting new standards in the smartphone segment. We are on a mission to provide smartphone customers an excellent Indian alternative, and with Kartik’s stardom and persona, we are confident we can get there faster.”

Rajit added that by appointing Kartik Aaryan as its brand ambassador, the company aims to attract more prospects, especially millennials and Gen-Z.

The International Data Corporation’s (IDC) Worldwide Quarterly Mobile Phone Tracker reports that 35 million smartphones were shipped to India in Q2 2022 (April-June), a 3% YoY increase, while 71 million units were shipped in the first half of 2022.

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Kartik Aaryan for Lava International