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LuxUrban Hotels Inc., which acquires and manages a growing portfolio of short-term rental properties in major metropolitan cities through a long-term lease, asset-light business model, announced today that internationally renowned artist Bradley Theodore will serve as the Company’s first brand ambassador.
Bradley Theodore’s bold, colorful, and iconic approach to art will be central to the relationship, which will include the promotion of his original works through a variety of activities designed to enhance the LuxUrban experience.
“Bradley Theodore is an incredible artist who has collaborated with some of the world’s most recognized and respected brands, and we are thrilled to have this opportunity to incorporate his vision into the LuxUrban experience,” said Brian Ferdinand, Chairman and CEO. “In its best and purest form, travel – like art – should be a transcendent experience; it should stir your emotions while affording the time to be still and discover the beauty that resides just below the surface of everyday life. Working with Bradley, we will create an intersection between art and hospitality that provides LuxUrban guests with an unforgettable travel experience.”
Bradley Theodore will have studio space at select LuxUrban properties, and his sculptures and artwork are expected to be displayed in the lobby and select guest rooms of LuxUrban properties in Miami Beach, Los Angeles, and New York City beginning in March 2023. Guests will be able to purchase artwork by Theodore. There are also plans for Theodore to host an Art Basel event later this year at LuxUrban’s recently acquired Townhouse Hotel in Miami’s South Beach.
“One of my greatest passions is traveling, so being able to share my artwork with LuxUrban’s guests at the Company’s newly acquired high-end properties is exciting,” said Theodore. “I’ve chosen to align myself with LuxUrban given their rapid growth in key destination cities and their enthusiasm to incorporate an arts and cultural center experience for their diverse clientele.”
We can’t wait for this partnership to produce exciting results!
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