

Hunter’s Premium Cider, best known for revitalizing youth culture, has named Blxckie, aka Somnyama, as its new brand ambassador. Since 2020, the Durban-born and raised rapper has dominated the music scene and was recently named the hottest MC of the year in 2022. He is currently one of South Africa’s most awarded artists, making him one of the most in-demand artists in the entertainment industry.
Blxckie, with such a powerful voice in the consumer and music spaces, contributes to the brand’s plans to create an inclusive and well-represented voice in youth culture.
“We’ve already collaborated on some pretty cool initiatives throughout the year, but the partnership is now finally official,” says Saarah Joubert, brand manager at Hunter’s Cider. Hunter’s is a brand with a key focus on youth culture and creative expression, with music taking centre stage.
We can’t wait for this partnership to produce exciting results!
Brand partnerships are one of the most effective ways to increase your brand awareness and sales.
If you want to get exposure for your business, it’s best to invest in a well-known brand ambassador—one with millions of followers who will promote everything from their products/services directly into their fans’ feeds.
If you are looking to improve your business by partnering with famous people, call the team at The Celebrity Group.
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About The Celebrity Group
Useful Talent has more than 30 years of experience in casting the most effective Celebrity Influencers & Brand Ambassadors for the International Advertising, Marketing & PR Industry.
Brand ambassadors and public personalities have been proven to increase sales and brand awareness THREE times more than a similar campaign without.