Ali Fazal for beatXP
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beatXP ropes in Ali Fazal for “Khud ko Bana” campaign
beatXP, a fit-tech D2C brand by Pristyn Care, has roped in bollywood actor Ali Fazal to launch a digital campaign, ‘Khudh Ko Bana’. With these three products, the company has entered the whey protein category.
Commenting on the product launch, Ashish Dhuwan, business director at beatXP said, “We have a laser-sharp focus on the Indian nutrition and fitness segment and are offering ultra-filtered best quality raw protein in our products backed by solid insights and which are clinically tested. We plan to expand into offline, modern trade and aim to capture at least 20% of the market in 70% and 80% protein concentration categories together by the end of 2023.”
The #KhudKoBana campaign is aimed at fitness enthusiasts and premium affordable performance seekers aged 18-35 in Tier 1 and 2 cities.
The campaign’s central insight is that, after a certain point, a gym-goer or fitness enthusiast loses preference for a protein flavor and craves a change. BeatXP’s EDIT (Everyday Interesting Taste) feature allows users to change flavors on a daily basis, making it a habit; thus, the concept of Har Din has been incorporated. The campaign is currently live on the brand’s social media platforms, such as YouTube and Ali Fazal’s Instagram.
Enthused with the partnership, Ali Fazal said, “Enthused with the partnership, Bollywood actor Ali Fazal said, “I am excited to collaborate with India’s fastest-growing fit-tech brand, beatXP. I can strongly relate to beatXP’s mission to make wellness accessible. ‘Khudh ko Bana’ resembles very strongly with me where one pushes to be the best version of themselves, fueling themselves with right nutrition to push boundaries and break the monotony of everyday life.”
We can’t wait for this partnership to produce exciting results!
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