Marta Kostyuk for Wilson Sporting Goods
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Marta Kostyuk partners with Wilson Sporting Goods
On January 12, 2023, Wilson Sporting Goods Co. announces its partnership with professional tennis player Marta Kostyuk as the first complete Wilson ambassador, across rackets, footwear, and clothing. Wilson entered the technical apparel business just over a year ago, matching its industry-leading excellence in sports equipment with second-to-none sportswear. As she continues her ascension, Kostyuk becomes the first Wilson Advisory Staff member to wear and play Wilson from head to toe.
“Wilson is committed to equipping athletes with all they need to succeed on and off the court, and there is nobody better to join forces with than Marta Kostyuk,” says Jason Collins, Global General Manager of Wilson Racquet Sports. “Marta has an extremely sharp game, and we look forward to not only expanding Wilson’s impact in the sport of tennis, but also supporting her as she grows her competitive edge and personal brand.”
On-court at the Adelaide International Tennis Tournament last week, the 20-year-old Ukrainian promoted the Blade v8 racket, custom Wilson Sportswear, and Rush Pro 4.0 tennis shoes. Wilson’s sportswear design team will continue to create custom apparel for Kostyuk that reflects the cutting-edge quality available to consumers. Kostyuk will continue to wear these pieces, as well as new performance rackets and footwear silhouettes, as she strives to maintain her career-high world rankings of 49 in singles (Feb. 2022) and 39 in doubles (Feb. 2023). (Sept. 2022).
“Growing up in a tennis family, Wilson has always been a trusted staple in my game for as long as I can remember,” says Marta Kostyuk. “It feels surreal to officially be playing and wearing Wilson; a partnership that I know will inspire and evolve, just as the game does.”
The collaboration debuts alongside Wilson’s latest tennis sportswear collection, which is inspired by the season’s first Major. The line, which is available for both men and women, is now available on wilson.com. Men’s Players Seamless Polo, Players Seamless Crew, and Tournament Short are among the top silhouettes, as are women’s Match Point Tee Lite, Players Cropped Polo, and Wrap It Up Tennis Skirt.
Kostyuk joins Wilson’s roster of incredible athletes, who have the most extensive global ambassador network in tennis. As a member of the Wilson Advisory Staff, Kostyuk will provide valuable insights and test Wilson’s performance tennis products, as well as collaborate with Wilson’s sportswear design team on inspiration and future direction. Visit wilson.com for more information and to shop Marta’s looks.
We can’t wait for this partnership to produce exciting results!
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