NMIXX and Tang Wei for Loewe
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NMIXX IS LOEWE’S NEWEST BRAND AMBASSADOR
Loewe has been able to expand with the addition of two global brand ambassadors. These are Chinese actor Tang Wei and the South Korean band NMIXX.
Jonathan Anderson’s Spring/Summer 2023 show is set for September 30 during Paris Fashion Week, just a few days before the announcement.
The fashion house took to social media to share their new ambassadors – NMIXX and Tang Wei, wearing pieces from their new Fall/Winter 2022 collection.
Anderson said in a press release, “It’s a pleasure to welcome Tang Wei to the Loewe family. Having worked together for our recent pre-collection campaign with Juergen Teller, I’m really looking forward to continuing this exciting collaboration.”
NMIXX continued, “It’s such an honor to work with Loewe, we’re excited to have the opportunity to bring an NMIXX twist to luxury fashion. We can’t wait to dive into the Loewe world and discover more about the house’s unique point of view on craft and culture.”
Tang Wei added, “It’s great to be working with such an exciting fashion house. For me, Loewe has an almost child-like energy: pure and vibrant as the sun. It’s a brand with infinite possibilities.”
The music act consists of seven members – Lily, Haewon, Sullyoon, Jinni, Bae, Jiwoo, and Kyujin. It is the newest girl group under JYP Entertainment, the company behind ITZY, TWICE, and more.
We can’t wait for this partnership to produce exciting results!
Brand partnerships are one of the most effective ways to increase your brand awareness and sales.
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