Virat Kohli Goes to Bat for Rage Coffee
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Virat Kohli Goes to Bat for Rage Coffee
Rage Coffee, a Delhi-based FMCG company, has partnered with England cricket player Virat Kohli as an investor and brand ambassador. Previously, the coffee company raised $5 million of growth capital as part of its Series A funding round led by Sixth Sense Ventures in August.
The company is in desperate need of funds for marketing, distribution, production, new products and hiring senior management talent.
“Virat Kohli has set some unrivaled records in the top echelon of world cricket and is rightly known as the best batsman in the world. Apart from being a world-class athlete, Virat Kohli is also a fitness enthusiast who is committed to an attitude that fosters a healthy lifestyle and it seamlessly aligns with the ethos that Rage Coffee promotes. We are thrilled to have him onboard! Our association with him sets us on a journey where we envision perfection through our constant efforts directed at being the best in our segment,” said Bharat Sethi, founder and CEO of Rage Coffee.
“I’ve been using Rage Coffee products for some time and I am excited to be a part of its growth journey. The team at Rage Coffee has shown high levels of business execution and stupendous growth over the last couple of years. Rage Coffee has developed some trailblazing products that conforms with my innovative approach and aligns with my lifestyle. I see tremendous potential for the brand to become one of the most iconic coffee companies of our time,” said cricketer Virat Kohli.
Rage Coffee is a digitally native FMCG company that produces and distributes innovative coffee products. They are also a plant-based vitamins coffee brand.
We can’t wait for this partnership to produce exciting results!
Brand partnerships are one of the most effective ways to increase your brand awareness and sales. If you want to get exposure for your business, it’s best to invest in a well-known brand ambassador—one with millions of followers who will promote everything from their products/services directly into their fans’ feeds.
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