Gok Wan’s partnership with Sainsbury’s to continue

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TV personality Gok Wan has confirmed he’s to design a further five collections for Sainsbury’s, a collaboration which has been the most successful in the supermarket’s history. The How to Look Good Naked star said: “The collection is bursting with confidence and glamour.”

The Gok for Tu range features clothes in sizes 8 to 22, with the new winter collection available in stores from November 2012.

Alongside Sainsbury’s in house team Wan will develop five new capsule collections throughout the next 12 months. He is involved in the process from sketches and sourcing to manufacturing and marketing.

Wan said: “From day one we’ve developed designs and turned them into gorgeous garments that millions of women love wearing. I can’t wait for the forthcoming year and to see what reaction my current autumn and forthcoming winter collections receive.”

Gok for Tu has helped Sainsbury’s outperform the clothing market, with the retailer’s fashion division growing 17% year on year – exceeding its food arm.

James Brown, head of clothing for Sainsbury’s, said: “The collaboration with Gok Wan resonates perfectly with our customers and we are delighted to work with Gok for another year on five more collections.”

The partnership has racked up some notable successes since its launch. The Gok for Tu ‘ultimate red wrap dress’ sold at a rate of one every 24 seconds, while his black ‘slimming jodhpurs’ sold at a rate of one every 57 seconds.

The clothes were inspired by a £70 Zara lace dress worn by the Duchess of Cambridge – but Gok’s new version is £45.

Sainsbury’s said there will be five more of 38-year-old Gok’s collections over the next year.

While the store’s fashion sales grow, rival Tesco said this week its profits have fallen for the first time in 18 years.

2012 has been another fruitful year for Gok, in May his series ‘Gok Cooks Chinese’ started on Channel 4, and in the fall he presented the hit TV show ‘baggage’, reportedly named after his pet cat of the same name.

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