Virender Sehwag for McDonald’s
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McDonald’s India brings ‘Chicken Big Mac®’ to India with Virender Sehwag
Following its global success, the iconic Chicken Big Mac® now makes its domestic debut with Virender Sehwag.
McDonald’s India West and South, which is owned and operated by Westlife Foodworld Ltd (formerly Westlife Development Ltd), has introduced the much-anticipated Chicken Big Mac® burger.
For this launch, the brand has enlisted the iconic, swashbuckling opening batsman and former Indian Captain Virender Sehwag.
The iconic Chicken Big Mac® makes its domestic debut with Virender Sehwag, following its global success.
The much-anticipated Chicken Big Mac® burger has arrived at McDonald’s India West and South, which is owned and operated by Westlife Foodworld Ltd (formerly Westlife Development Ltd).
The brand has enlisted the iconic, swashbuckling opening batsman and former Indian Captain Virender Sehwag for this launch.
Arvind R.P., senior director – marketing and communications at McDonald’s India (West and South) said, “We are excited to launch the Chicken Big Mac® in India, yet another menu innovation and a limited time offering for our customers. The Chicken Big Mac® is an iconic product that has its unique equity worldwide. For the launch of Chicken Big Mac®, we really wanted to dramatize its filling size and indulgence and also bring alive its iconic stature. We think Sehwag’s big, bold, and playful personality is a perfect fit for our brand, and we are sure that our customers will adore the dazzling pairing of these two icons.”
Virender Sehwag, former Indian Captain, said, “It has been an absolute pleasure to collaborate with McDonald’s India, a brand which has always been my favourite. I’m excited about the arrival of Chicken Big Mac® and am sure that this is going to become the new favourite for all the chicken burger lovers in India.”
Pallavi Chakravarti, creative head west, DDB Mudra said, “The Chicken Big Mac® is an international icon with fans across the world. To launch its chicken variant in India, we wanted to create a campaign just as iconic. Hence, we partnered with celebrated Indian cricketer, Virender Sehwag, to show how every big name pales in comparison to the Chicken Big Mac®.”
Customers can now expect to lose themselves in the harmony of flavors and layers of messy goodness with the Chicken Big Mac®. This burger has a distinct blend of savory, tangy, and meaty flavors, with a touch of sweetness that defines nothing but heritage. It’s an 11-layer burger with 3-tier buns, 2 layers of crispy golden patties, crunchy shredded lettuce, melting cheese, gherkins, and a special secret sauce sourced from around the world. The limited-time Chicken Big Mac®, along with the Chicken and Veg Maharaja Mac®, is a significant addition to the Mac Family.
McDonald’s India has consistently adhered to the tenet of “Real Food, Real Good,” and is committed to providing high-quality food made from real ingredients to its customers.
McDonald’s India has consistently adhered to the tenet of “Real Food, Real Good,” and is committed to providing high-quality food made from real ingredients to its customers. In accordance with this strategy, the new Chicken Big Mac® is free of artificial flavors and colors, making it a delectable delight.
We can’t wait for this partnership to produce exciting results!
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