Teyana Taylor for Merz Aesthetics
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Merz Aesthetics signs actress, R&B singer Teyana Taylor as brand partner for Botox rival Xeomin
R&B superstar Teyana Taylor is the new brand partner for Merz Aesthetics’ anti-wrinkle treatment Xeomin, which targets the market dominated by AbbVie’s Botox.
Teyana Taylor is an artist in the truest sense: a singer, a songwriter, an actor, a dancer, a choreographer and lately a character on Coming 2 America.
This is the third celebrity ambassador to have endorsed the American pharmaceutical company; the first was Joe Jonas of the American band the Jonas Brothers who signed as their new American ambassador back in August.
The announcement came two years after Merz hired Oscar- and Emmy-winning actress and Goop founder Gwyneth Paltrow as its first brand ambassador.
With Joe Jonas at 33 and Teyana Taylor at 31, Merz hopes to tap into the younger market of millennials. Back in 2018, it launched a campaign for the “Xennial microgeneration.”
With its latest brand partners, Merz is doubling down on Xennials, the generation between Gen X and millennials.
“Teyana Taylor embodies the true meaning of ‘Beauty on Your Terms’ through her music, her style and, now, her beauty treatments,” said Patrick Urban, Merz Aesthetics president, North America.
“As one of the most dynamic and talented female entertainers, we are thrilled to partner with her in furthering our mission in bringing authentic confidence to life and encouraging others to do what makes them feel most confident as well.”
Xeomin is a Botox-alternative to aid individuals in looking younger.
We can’t wait for this partnership to produce exciting results!
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