Tamannaah Bhatia for IIFL Finance
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Tamannaah Bhatia becomes IIFL Finance’s brand ambassador
IIFL Finance, a non-banking financial company (NBFC), has named actor Tamannaah Bhatia as its brand ambassador.
IIFL Finance is a retail-focused NBFC with a loan AUM of $7 billion that claims to serve over 8.5 million customers across India via its branches and multiple digital platforms. It provides gold loans, home loans, business loans, and personal loans.
It also has a subsidiary, IIFL Samasta Microfinance, and is working with Open Financial Technologies to establish an MSME neobank, IIFL Open Neobank.
Manav Verma, Chief Marketing Officer of IIFL, said, “We want to be the loans destination of choice fulfilling dreams and goals of millions of Indians who don’t have easy access to credit. Ms Tamannaah is a top actor in India since the last fifteen years and has a deep connect with our customer segments. The association will further alleviate our brand strengths together.”
Tamannaah Bhatia said, “I am delighted to be associated with IIFL. Being a dreamer, I can identify with dreams of millions of Indians and respect the role IIFL plays by providing credit across India. IIFL Finance’s brand philosophy – “SeedhiBaat” – reflects in their simple, straight forward product offerings and seamless processes, which also resonates with my professional philosophy.”
We can’t wait for this partnership to produce exciting results!
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Useful Talent has more than 30 years of experience in casting the most effective Celebrity Influencers & Brand Ambassadors for the International Advertising, Marketing & PR Industry.
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