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Rylan Clark-Neal has partnered with Hasbro to launch the inaugural Play-Doh Colour of the Year.

Rylan Clark-Neal has partnered with Hasbro to launch the inaugural Play-Doh Colour of the Year, and stars in a tongue-in-cheek video showing the decision making process behind this year’s colour, Nemesis Grey.

The video features a series of youngsters deciding on the colour by simply mixing all the different Play-Doh products together. Rylan quickly discovers that “Nemesis Grey” is created by randomly mixing colours together – a sight that grown-ups are all too familiar with.

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The Hasbro-owned brand has launched the Colour of the Year in celebration of its 65th anniversary this year and follows research that reveals that a quarter of parents (26 per cent) admit they never let their kids mix up their Play-Doh colours.

The research found that 53 per cent of parents believe they now spend more time playing with their children than they did before the first lockdown in March. However, it also discovered that 46 per cent of grownups are still reluctant to encourage ‘messy play’, with one in five adults saying that messy play makes them feel anxious and two in five wishing they ‘could let go more’ when playing with their children.

Rylan Clark-Neal, said: “When Play-Doh invited me to work with them on their new Colour of the Year, I never imagined that I’d be presented with a mushed up grey ball by a four-year-old. But it turns out that this is the colour that children across the nation love to make when they mix their Play-Doh so who am I to judge their creative minds? And the best thing – parents won’t need to buy this colour because they’ve probably already got it in the back of their cupboard at home.”