Ranbir Kapoor for Storia
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Storia ropes in Ranbir Kapoor as brand ambassador
In an effort to spread awareness about the brand’s fruit-based shakes, Storia Foods partnered with Ranbir Kapoor to promote its promise of building a nutritionally strong India.
Produced by The Script Room, the TV commercial features Ranbir Kapoor and a new, strange person.
With its products and brand communication, Storia Foods and Beverages Pvt. Ltd. strives to create differentiation and moments of optimism.
“With Storia, we take great responsibility towards what we serve our consumers and encourage our consumers to make healthier lifestyle choices while remaining young and quirky with our brand messaging. Over the years, we have been able to create a brand that breaks through the clutter with innovation, technology, and creativity at its core. Our association with Ranbir Kapoor is a further testament to our commitment to innovate and keep our brand promise in place, while attracting the youth of India,” he added. Shalin Desai, chief marketing officer, Storia Foods & Beverages Pvt. Ltd., said the association with Ranbir Kapoor is a perfect blend of creative and strategic intent.
“In a highly cluttered category, our task was to develop a communication which is unconventional and distinctive. The communication is simple, quirky and memorable and it will surely cut across all age groups,” she added.
In addition to coming in trans-fat and preservatives-free, these fruit content shakes are available on major platforms, like Amazon, Reliance, Blinkit, Zepto, and offline.
We can’t wait for this partnership to produce exciting results!
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