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Nikhat Zareen, World Boxing Champion and gold medalist at the Birmingham 2022 Commonwealth Games, has signed a Memorandum of Agreement (MoA) to represent NMDC as its brand ambassador. NMDC is a national miner and India’s largest iron ore producer.
The company has chosen a representative who shares their dedication to bringing honor to the country. Nikhat Zareen personifies the NMDC’s brand of strength, courage, agility, and national pride.
NMDC Limited, formerly the National Mineral Development Corporation, is a central government enterprise. It is owned by the Government of India’s Ministry of Steel. It explores for iron ore, copper, rock phosphate, limestone, dolomite, gypsum, bentonite, magnesite, diamond, tin, tungsten, graphite, coal, and other minerals.
It is India’s largest iron ore producer and exporter, with three mechanized mines in Chhattisgarh and Karnataka producing more than 35 million tonnes of iron ore. It also runs the country’s only mechanized diamond mine in Panna, Madhya Pradesh. NMDC is in the process of demerging its Nagarnar iron and steel plant and publicly listing the resulting company by mid-2022.
We can’t wait for this partnership to produce exciting results!
Brand partnerships are one of the most effective ways to increase your brand awareness and sales.
If you want to get exposure for your business, it’s best to invest in a well-known brand ambassador—one with millions of followers who will promote everything from their products/services directly into their fans’ feeds.
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Useful Talent has more than 30 years of experience in casting the most effective Celebrity Influencers & Brand Ambassadors for the International Advertising, Marketing & PR Industry.
Brand ambassadors and public personalities have been proven to increase sales and brand awareness THREE times more than a similar campaign without.