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Zara is collaborating with 1990s icon Narciso Rodriguez

Natalia Vodianova fronts the campaign of the capsule collection

The collection of clothing and accessories in the Narciso Rodriguez x Zara collab are all pieces drawn from his vast archive, with Natalia Vodianova looking fabulous as the face of this advertisement campaign.

Rodriguez’s career spans over 30 years, and he remains one of the key figures in the fashion movement of minimalism.

His best-known design is still probably the wedding dress he made for his friend Carolyn Bessette Kennedy in 1996.

If you look at many of the modern influencers and  today, a lot of the clean lines and style cues they are embracing are unwittingly lifted from a page in the Narciso Rodriguez book.

Kennedy’s slip dress was so ravishingly simple it changed the bridal business and continues to be an icon of modern glamour, which Natalia Vodianova makes look stylish and luxurious.

Fans of the dress can rejoice, “There’s a beautiful slip dress in the collection that’s bias-cut and with interesting seaming,” Rodriguez explains of the collection.

“It’s what people think of when they think of my brand. It’s very liquid. It flows over the body.” A 1990s fashion pioneer, what made a Rodriguez dress so revolutionary was not that it was tight-fitting or revealing, but that the body underneath always remained free.  And Natalia Vodianova just looks stunning at the front of this campaign.

“This has been an amazing experience for me,” said Rodriguez of working with Zara in a statement.

“It was great to go through the archive and revisit things that we loved. It is also great to see them through Zara’s design team fresh eyes. They are such a professional team excited about each piece and making sure the essence of the original ones are maintained.”

We can’t wait for this partnership to produce exciting results for Natalia Vodianova!

Brand partnerships are one of the most effective ways to increase your brand awareness and sales.

If you want to get exposure for your business, it’s best to invest in a well-known brand ambassador—one with millions of followers who will promote everything from their products/services directly into their fans’ feeds.

If you are looking to improve your business by partnering with famous people, call the team at The Celebrity Group.

Our team has more than 30 years’ experience in brokering deals with celebrities, and their influence is incomparable.

For enquiries, please contact:

info@usefultalent.com

About The Celebrity Group

Useful Talent has more than 30 years of experience in casting the most effective Celebrity Influencers & Brand Ambassadors for the International Advertising, Marketing & PR Industry.

Brand ambassadors and public personalities have been proven to increase sales and brand awareness THREE times more than a similar campaign without. To broker a brand ambassador partnership with Natalia Vodianova, contact The Celebrity Group today.