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The television celebrity chef, winner of The Great British Bake Off 2015 and face of L’Oréal Paris’s new #ConfidenceInYourself campaign.
IT Cosmetics has named Bake Off winner Nadiya Hussain its latest ambassador.
The partnership gives Hussain her first-ever deal with a cosmetic company.
Hussain will star in the upcoming launch of IT Cosmetics’ CC+ Cream and be featured on marketing materials throughout the year.
“It is not always easy to celebrate the thing that makes you different. It has always been my skin,” said the 37-year-old.
“The colour that my body is enveloped in has made me feel excluded and unsure of the thing that I am most proud of today.
“To find a product that not only allows me to wear my skin with even more confidence but also makes me feel prouder of who I am, is the kind of campaign that I want to put my face to.”
Nadiya Hussain will join make-up artist Rose Gallagher as well as content creators Natalie Lee and Maria Reyes in the CC+ Confidence campaign, which is sponsored by IT Cosmetics.
We can’t wait for this partnership to produce exciting results for IT Cosmetics and Nadiya Hussain!
Brand partnerships are one of the most effective ways to increase your brand awareness and sales.
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