Melissa Wood partners with Sweetgreen
Melissa Wood partners with Sweetgreen
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Sweetgreen Unveils Partnership With Melissa Wood
Healthy fast-casual restaurant Sweetgreen has launched its Green January campaign in collaboration with fitness and lifestyle influencer Melissa Wood, best known for her platform Melissa Wood Health.
Sweetgreen customers will be able to receive special rewards for ordering from the menu on the company’s app or website during Green January. Last summer, the company began testing digital rewards and challenges to encourage customer engagement, healthy habits, and business growth. Green January is all about encouraging small, healthy habits in the new year. Sweetgreen chose Melissa Wood, who recently relaunched her platform, as the face to represent this concept.
“Sweetgreen connects its customers to real, wholesome food every day,” Wood-Tepperberg said in a statement. “I’m a firm believer that no matter where you are, and no matter how much time you have, it’s important to find a moment each day to do something that helps your overall well-being — food choice included.”
Customers who order the Melissa Wood Health Bowl or Sweetgreen core menu items three times between Tuesday, January 3 and Tuesday, January 18 will receive $7 off their next digital order. Those who participate in Green January will be entered to win one of five annual subscriptions to Melissa Wood Health. New Melissa Wood Health members who sign up will also receive their first month free if they use the code “Sweetgreen.”
“The new year is all about setting attainable goals,” said Sweetgreen’s chief brand officer Nathaniel Ru in a statement. “We’re excited to be working with Melissa to show that making healthy food choices doesn’t have to mean compromising on delicious, craveable ingredients.”
We can’t wait for this partnership to produce exciting results!
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