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Internet sensation Khabane “Khaby” Lame will serve as NB’s Official FIFA World Cup Qatar 2022TM Brand Ambassador.
Building on the bank’s role as Official Middle East and Africa supporter and Official Qatar Bank of the tournament, the partnership is taking QNB Group to a whole new level.
Through this partnership, Khaby Lame, who has 150 million followers on TikTok, will launch his first-ever TV commercial with QNB Group, based on the theme dream big.
On September 27, 2022, the TVC was screened for the first time.
Ms. Heba Ali Al-Tamimi, General Manager of QNB Group Communications, said: “Choosing Khaby Lame as QNB’s ambassador during the tournament, reflects the boundless ambition of Qatar by hosting the FIFA World Cup Qatar 2022™. By following his dreams, Lame, much like Qatar, has achieved his goals. We are celebrating together a world where everything is possible. As Qatar prepares to welcome millions of football fans this winter, we can certainly be proud of what we have achieved, both as a bank and as a country.”
Khaby Lame said: “I am happy to be QNB’s ambassador during the FIFA World Cup Qatar 2022™. I believe that I am very similar to QNB, I set my dreams and achieve the impossible. İ look forward to explore the tournament through QNB’s lens and to make unforgettable memories.”
One of the top bank brands in the Middle East and Africa, the Qatar National Bank is the Official Sponsor of the Qatar World Cup 2022TM.
The group has an extensive network of ATMs and locations, and will be the sole provider of on-site ATMs at all eight FIFA World Cup Qatar 2022TM stadiums.
We can’t wait for this partnership to produce exciting results for Khaby Lame!
Brand partnerships are one of the most effective ways to increase your brand awareness and sales.
If you want to get exposure for your business, it’s best to invest in a well-known brand ambassador—one with millions of followers who will promote everything from their products/services directly into their fans’ feeds.
If you are looking to improve your business by partnering with famous people, call the team at The Celebrity Group.
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Useful Talent has more than 30 years of experience in casting the most effective Celebrity Influencers & Brand Ambassadors for the International Advertising, Marketing & PR Industry.
Brand ambassadors and public personalities have been proven to increase sales and brand awareness THREE times more than a similar campaign without.