Jasprit Bumrah for Uppercase

Industry pioneer, Sudip Ghose’s brainchild Acefour Accessories has signed Jasprit Bumrah as an eco-friendly luggage brand ambassador, Uppercase.

RISE Worldwide, a subsidiary of Reliance, India’s largest corporation in sports and entertainment, is exclusively working with Jasprit Bumrah and leads the campaign, Never Ordinary.

In addition to his extraordinary game across formats, he is the perfect representative for the brand. A series of creatives tells the story of the uppercase bags’ features and USPs in the ‘Never Ordinary’ campaign.

Uppercase is a conscious line of travel products. The features include fashionable style, natural and eco-friendly materials, GRS certification, and worldwide functionality.

Thus, uppercase becomes one of the first travel accessory brands in India to meet international product standards and recycled content certification, which is combined with social and environmental practices and no restrictions on hazardous chemicals.

This demonstration of the power of the gears has become active across OTT and social media platforms.

Additionally, Uppercase’s gear comes with rainproof zippers, 3X more water resistance material, and premium recycled fabric, which makes backpacks stand even when unstuffed.

The soft luggage is so sturdy that the brand provides a 2500-day international warranty on the product. This is probably the first time we will see all-over printed soft luggage at these prices.

Talking about roping in Bumrah, Mr. Sudip Ghose, Spokesperson/Founder of uppercase, said,“Our brand is young, dynamic, and never ordinary, just like Jasprit Bumrah. He is disciplined and has been performing consistently at the highest level, like our products. It makes him a perfect fit to represent uppercase luggage. We are looking forward to the Jasprit Bumrah magic to make an impact in the luggage industry with uppercase.”

Co-founder and Chief Business Officer (CBO) of uppercase, Shivaprasad, said,“Jasprit Bumrah has shown over the years he is never ordinary with his terrific bowling spells, world record batting feat and being a leader on the field. He brings that passion to the team as we launch uppercase. The films under the ‘Never Ordinary’ campaign target young audiences who are filled with enthusiasm to travel in a sustainable yet stylish way. They don’t like doing the Ordinary, and so do we, as a brand.”

We can’t wait for this partnership to produce exciting results!