Jack Robinson joins Gage Roads Brewing Co.
Jack Robinson joins Gage Roads Brewing Co.
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Champion surfer Jack Robinson joins Good Drinks
Jack Robinson, Australia’s top-ranked professional surfer in the World Surf League, has joined Good Drinks Australia as a part owner and brand ambassador for Gage Roads Brewing Co.
Jack Robinson will serve as global brand ambassador for GDA’s flagship brand and has been granted performance rights in GDA, which will be converted into shares over time.
“I’m really excited to come together with Gage Roads for 2023 and beyond. This is far more than sponsorship, with Gage bringing me into the fold as a part-owner of the brewery. For them to back me to that extent is truly epic and shows their love for surfing and its community.
“While Gage is all about good beers and good times, they’re also committed to surf community and the environment. They’ve long backed surf events like Single Fin Festival in Burleigh, and the Whalebone Classic in WA. Outside of that, Gage runs regular beach cleans across the country with environmental group Tangaroa Blue. I’m proud to be part of the Gage crew,” said Jack Robinson.
The two will collaborate on content, with a new national outdoor ad campaign featuring some of Jack’s work set to debut soon. Later this year, Jack and the Gage crew will embark on an epic surf trip to one of the country’s most remote surf spots.
Aaron Heary, Gage Roads Head of Brand and Strategy (and a passionate surfer), said, “Gage Roads and the ocean have always been closely linked. It was our love of good beer, and epic times out on the water that inspired our brewery. To now be able to link two WA icons and come together with a legend like Jack is next level for us.
”Initially discussions with Jack revolved around a more traditional sponsorship deal, but after sharing a few beers together down at Gage Roads Freo last year we both got pretty excited about how a longer term partnership might work, and so taking some ownership in the parent company Good Drinks Australia (ASX:GDA) made a lot of sense.”
We can’t wait for this partnership to produce exciting results!
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