Cara Delevingne is new face of Pepe Jeans

About

To mark the brand’s 40th birthday, Pepe Jeans have announced Cara Delevingne as the new face of Pepe Jeans and stars alongside fellow British models Mia Goth and Jeremy Young in the spring/summer 2013 campaign.

The ads, which were shot by photographer Josh Olins, were taken at a series of London locations, including leafy Kensington Park and the streets of Notting Hill, where the Pepe Jeans brand was founded from a Portobello Road market stall.

The campaign, shot by British fashion photographer Olins and styled by Claire Richardson, draws on some of West London’s most iconic backdrops as well as local boozers and pretty parks highlighting the brand’s affinity with the eclectic area.

The 20 year old model follows in the footsteps of Alexa Chung, Sienna Miller and Laetitia Casta and said ‘I’m very happy to be part of the team, considering the line-up before me, Alexa and Sienna are also great friends of mine’.

In the pictures this crew of beautiful people travel from the culture-clash streets of Portobello through to the ornately manicured vistas of Kensington Park in their mission to find the mysterious ‘Pepe’, dressed – naturally – in seriously cool denim.

20 year-old Cara is following in the footsteps of her friends Sienna Miller and Alexa Chung by pulling on the British brand skinnies.

Comparing her style to her friends’ the blonde said on the shoot: ‘My style is a mixture of both Sienna and Alexa although I’m more tom boyish than either of them. They dress very casually, but still look very chic all the time.’

The Londoner is also the face of Burberry and Chanel, and landed her first ever British Vogue cover in Feb 2013.

Her advice for asipring models? ‘Don’t let people knock you down, keep grounded and be happy and have a great agent … and have a good relationship with them.

‘I have a great support network, my family, my model agency Storm, people I work with in the fashion industry and of course all my followers on Twitter who stop me from feeling lonely, I love them all, they keep me grounded.’

2012 was a brilliant year for the young model: she made her debut at the Victoria’s Secret show in November, bagged the coveted model of the year title at the British Fashion Council awards and was labelled as ‘the new Kate Moss’ by epic photographer Mario Testino.

Cara says: It’s crazy to be even be considered in the same calibre as Kate, it’s a huge compliment but scary even to be mentioned in the same breath.