Advantages and concerns when considering engaging a Brand Ambassador

About

Advantages and concerns when considering engaging a Brand Ambassador

A Celebrity Brand Ambassador or endorsement is a popular way to market your brand. It has the potential to reach millions of customers and can be especially effective when used alongside traditional forms of advertising like radio, magazines, or television commercials. But before you jump into hiring a celebrity to promote your business, there are some things you should know about this type of marketing strategy. In this post, we’ll discuss the advantages and disadvantages of using famous personalities to promote your product or service in today’s competitive marketplace.

Advantages of having Brand Ambassador

• Celebrities are a trusted source of information. A lot of people look up to celebrities and consider them to be role models, so if you choose to work with one, it is important to make sure that your brand aligns with the values they stand for.
• Celebrities have a high profile and can reach a large audience. If you choose to partner with a celebrity as your brand ambassador, your campaign will get the attention of millions of people at once!
• Celebrities are influential and can help your brand reach new audiences by using their influence over social media platforms like Instagram or Twitter; this allows you to expand your reach beyond just traditional advertising methods such as billboards or print ads in magazines/newspapers/newspaper.

Some considerations when using a celebrity to advertise your brand.

The celebrity can be a distraction from the brand, product, message and values.

Everyone of a certain age will remember the international advertising campaign for Cinzano which ran for many years featuring Joan Collins and Leonard Rossiter as their brand ambassadors. Cinzano spent millions on this campaign and were baffled when their sales did not increase compared to their competitor Martini. It was not until research concluded that, whilst the public loved the comedy based campaign, they did not associate it with Cinzano who had a more serious image. Most cocktail drinkers mistakenly assumed the campaign was for the market leader Martini whose image was more lighthearted. The problem was that the campaign featured the celebrities too much and did not feature enough product branding.

When using a celebrity to endorse your brand, consider the disadvantages of employing a celebrity who is only human after all.

Celebrity advertising and using brand ambassadors are a good way to reach a wide audience. Celebrities have millions of fans who will follow them on social media and watch their movies and shows, so using them in your advertisements can be an effective way to reach these people.

Although celebrity endorsements can be expensive data has shown that the ROI is more than worthwhile. Research has proved that a product or service endorsed by a celebrity will out perform sales of the same product or service not endorsed by a celebrity 3-1.

It is most important to consider the possible risks involved in engaging the services of a high profile, but controversial celebrity. For example, it cost Pepsi Cola millions of dollars when they were obliged to suspend all advertising featuring Michael Jackson when he was accused of child molestation. Even after he was declared “not guilty” his image had been so badly damaged that Pepsi could not risk using him again. Pepsi sued Jackson for massive compensation.

Paying for the time of a celebrity or hiring them as an Ambassador need not cost more than any other form of advertising. This makes it important for you to consider how much money you are willing to spend on this type of promotion before deciding whether, or not, it’s right for your brand.

Since celebrities are also human beings with high profile lives which may include legal troubles such as drunk driving, scandalous relationships and drug use. Advertisers must weigh these factors when considering whether using a certain celebrity will be right for their business image as well as how they want customers perceive themselves in comparison with other brands.

Celebrity advertising is a great way to get your brand out there, but it isn’t without its risks. Consider using an expert consultant to advise you on this, such as The Celebrity Group, who have been bringing Brands and Talent together for over 30 years. They will ensure there are clauses in your contract such as “death or disgrace” which would entitle you to withdraw your campaign if your chosen Brand Ambassador was accused of something which made your brand look bad. Also enabling you to take action against the celebrity for compensation.

If you want to get exposure for your business, it’s best to invest in a well-known brand ambassador—one with millions of followers who will promote everything from their products/services directly into their fans’ feeds.

If you are looking to improve your business by partnering with famous people, call the team at The Celebrity Group.

Our team has more than 30 years’ experience in brokering deals with celebrities, and their influence is incomparable.

For enquiries, please contact:

info@usefultalent.com

About The Celebrity Group

Useful Talent has more than 30 years of experience in casting the most effective Celebrity Influencers & Brand Ambassadors for the International Advertising, Marketing & PR Industry.

Brand ambassadors and public personalities have been proven to increase sales and brand awareness THREE times more than a similar campaign without.