Amy Childs announced as the new face of Alexis Smith lingerie
Amy Childs announced as the new face of Alexis Smith lingerie
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Amy Childs is the new face of Alexis Smith lingerie. The former TOWIE star is fronting the spring/summer campaign and models for the brand, which specialises in bras for women with large cup sizes and small back sizes.
Amy says, ‘I love Alexis Smith lingerie and have worn their sets for so long as I have always struggled to find pretty bras for my size. I am so happy to be the new face of the brand and love the exclusive hot pink range.’
Alexis Smith lingerie provides a range of lingerie with bras designed especially for women with large cup sizes and small back sizes. Amy fronts the SS13 range and new ‘Pink Sugar’ Alexis Smith lingerie set. The lingerie prices start at £12.99 with sizes starting from size 6, UK size D cup and 30 Back Size. The limited edition Pink Sugar lingerie set is £50.00. All underwear is available from the Alexis Smith and Amy Childs websites.
Alexis Smith lingerie was created by Newcastle born 28 year old Alexis Smith. Alexis created the brand from her desire to create a bra that she felt was missing from the market, she wanted to create a bra that would be desirable to petite women who fell within the D+ size range.
Alexis unlike most lingerie designers did not have any previous experience in the apparel industry so when she decided to create the brand she started on her long journey discovering the delights of the lingerie world from scratch. Her driving force behind the creation of Alexis Smith, was her desire to create a bra for her 32F bust that was sexy, young and fashionable but most of all comfortable to wear day to day and did not compromise on fit.
This was something Alexis could not find in any existing lingerie brands. The bras in the D+ range seemed a far cry from the young, sexy underwear that a 24 year old would want to wear, they all seemed to be full cup bras with thick straps and lacked any femininity! Having a small 32 back size Alexis thought that the heavy support that most D+ bras came with was not necessary for women with smaller back sizes and larger cups sizes. Alexis spent 18 months researching the lingerie market and trying several different bras looking for something that was close to what she wanted to create with the Alexis Smith brand! She worked along side a UK based pattern cutter and design team to create the perfect shape and fit which would become the base for her collection.
In 2010 finally Alexis Smith was launched. The website went live in March, and Alexis was overwhelmed at the amount of hits that the website had in the first six months. Orders were coming in from across the globe from girls who all shared the same desire to have a comfortable, fashionable sexy bras for girls with small back size and D+ cup size at a price that was not going to break the bank! In July 2011 Alexis Smith appointed TOWIE star Jessica Wright as the face of the brand and the media interest in the brand exploded – the Alexis Smith lingerie brand then became a high street name. The brand has a huge celebrity fan base and has a strong presence in the D+ lingerie sector. Alexis has experienced so much interest and demand for smaller cup sizes to be introduced to her collection that she is hoping to add smaller cup sizes from AW13.
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