Amanda Seyfried for Givenchy
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Les Misérables actress Amanda Seyfried has been announced as the face of Givenchy fragrance Very Irresistible, featuring in campaign images which are to roll out autumn 2013.
Parfums Givenchy Global President Thierry Maman said ‘Amanda is a very talented actress with a sparkling beauty and an effortless sense of elegance. We very much look forward to working with her on a new exciting communication campaign’.
The 27-year-old starlet just replaced Liv Tyler as the face of the French fashion label in a campaign styled by Riccardo Tisci.
In the slow-motion 46-second spot – shot by Cédric Klapisch – the Mamma Mia! actress struts into a Parisian café like a mysterious gunman in an old western.
Slowly but surely, Seyfried reveals herself to us—and a Parisian-style café full of gawking onlookers—ditching the hat to unleash her trademark long blond locks, and taking off her conservatively cut coat, all to the tune of a Western soundtrack.
Seyfried says she’s proud of her partnerships with Clé de Peau and Givenchy because “what they do is really cool, especially Givenchy — they’re so artistic. And I feel like I have a foot in the fashion industry now.”
Givenchy is mutually admiring of Seyfried. “Amanda is a chic, sexy woman who is a perfect fit for Givenchy,” says Nicholas Munafo, U.S. president for LVMH Fragrance Brands.
Seyfried’s print ads for Very Irresistible Givenchy were styled by creative director Riccardo Tisci and will be in magazines in October, 2013; she also shot a TV campaign.